Madeline Mehler, colloquially known under the alias "Umi Dreami" or "Oomz", is a designer and fashion innovator whose work explores the intersection of identity, femininity, and societal expectations.
Born into a family of tailors, her designs are deeply influenced by the legacy of menswear. The tension between honoring her family’s tailoring tradition and subverting the expectations of feminine identity has shaped the core of her practice.
As a couturier based in the Midwest, her hands-on experience in garment construction focuses on transforming unorthodox and sustainable materials into one-of-a-kind pieces that merge craftsmanship with conceptual design.
Her work becomes a conversation between these two seemingly contradictory forces: one that is both formal and rebellious, traditional and innovative.
umi@oomz.world